DESCRIPTION

This project is an exercise in designing a product line based on an existing brand. In this case the AWÆK line of skin care products was based on the Trek Bicycles brand.

CONCEPT

Come up with a brand name that relates to the keywords innovation, awake and excursion. Words that are subliminally attached to the sport of cycling and ultimately the Trek Bicycles brand.

PACKAGING DESIGN
3D DIGITAL PROTOTYPES
2019